MSR Tech LLP

Privacy Policy

Website Privacy Policy

Last updated:

1. Who we are

This Privacy Policy explains how MSR Tech LLP (“MSR Tech”, “we”, “us” or “our”) collects and uses your personal data in connection with this website and the services we provide as a mobile application development studio.

MSR Tech LLP is a limited liability partnership registered in England and Wales under company number OC459237, with its registered office at:

MSR Tech LLP
Stoney Works, 8 Stoney Lane
London, United Kingdom, SE19 3BD

For the purposes of the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, MSR Tech LLP acts as the data controller in respect of the personal data described in this Privacy Policy.

2. Scope of this Privacy Policy

This Privacy Policy applies to:

  • your use of our website located at msrtech.co.uk (or any successor domain); and
  • your interactions with us when you contact us in relation to our business and services, for example by email.

We also develop and publish mobile applications. Each application may have its own in‑app privacy policy describing in more detail how data is processed within that specific product. Where there is any inconsistency between this website Privacy Policy and an in‑app privacy policy, the in‑app privacy policy will take precedence for data processed by that application.

3. Personal data we collect

The personal data we collect and process through this website and in the course of running our business includes:

  • Contact data: name, email address and any other information you choose to include when you contact us (for example via support@msrtech.net) or otherwise communicate with us.
  • Technical and usage data: IP address, browser type and version, device identifiers, operating system, time zone setting, language settings, pages viewed, links clicked, referring URL and the date and time of your visit. This data is typically collected through server logs and similar technologies.
  • Support and correspondence data: records of communications, support requests and notes relating to those communications (for example, if you contact us about one of our mobile applications).
  • Business relationship data: where you engage with us as a supplier, partner or other business contact, we may collect your professional contact details, role, and related correspondence.

We do not intentionally collect special categories of personal data (such as health data) or information about criminal convictions through this website, and we ask that you do not provide such information to us.

4. How and why we use your personal data

We process your personal data only where we have a lawful basis under UK data protection law. The main purposes and legal bases are:

  • To provide and manage our services (performance of a contract or legitimate interests):
    to operate and maintain our website, to communicate with you, and to respond to enquiries and support requests relating to our mobile applications and services.
  • To improve and develop our products and website (legitimate interests):
    to analyse how visitors use our website and services so that we can understand performance, fix issues and make informed decisions about new features and products.
  • To comply with legal and regulatory obligations (legal obligation):
    to meet requirements under applicable laws, regulations and guidance (for example, record‑keeping obligations in connection with our business, tax and accounting obligations, or requests from competent authorities and regulators, including banks and financial institutions for business account verification).
  • To protect our rights, property and users (legitimate interests or legal obligation):
    to detect, prevent and address fraud, security incidents and misuse of our services, and to enforce or defend legal claims.
  • With your consent (consent):
    where required by law, we may rely on your consent for certain uses of cookies, analytics or marketing communications. You may withdraw your consent at any time (this will not affect the lawfulness of processing before withdrawal).

5. Cookies and similar technologies

Our website may use cookies and similar technologies (such as local storage or pixels) to:

  • remember basic preferences (such as language or display settings);
  • help us understand how visitors use the website; and
  • keep the site secure and functioning correctly.

Where required by law, we will request your consent before placing non‑essential cookies. You can manage or disable cookies through your browser settings at any time. Please note that blocking certain types of cookies may impact your experience of the website.

6. Sharing your personal data

We do not sell your personal data. We may share your personal data with:

  • Service providers who process data on our behalf, such as hosting providers, email and collaboration tools, analytics providers, and professional advisers (for example, legal or accounting firms). These parties are bound by contractual obligations to keep your data confidential and use it only for the purposes we specify.
  • Business partners and counterparties where reasonably necessary in the context of a business relationship, for example if we are working together on a product or service.
  • Authorities and other third parties where required by law, regulation, court order or where necessary to establish, exercise or defend legal claims, or to protect the rights of MSR Tech, our users or others.
  • Potential buyers or investors and their advisers as part of a merger, acquisition or other corporate transaction involving MSR Tech LLP, in which case personal data may be transferred as part of the transaction, subject to appropriate safeguards.

7. International transfers

We are based in the United Kingdom. Some of our service providers or partners may process personal data outside the UK and the European Economic Area (“EEA”). Where this occurs, we will ensure that appropriate safeguards are in place to protect your personal data, such as:

  • the use of countries recognised as providing an adequate level of data protection; or
  • the use of standard contractual clauses approved by the UK Information Commissioner’s Office (“ICO”) or European Commission, together with any additional measures required by applicable law.

8. Data retention

We keep your personal data only for as long as is reasonably necessary for the purposes set out in this Privacy Policy, or as required by law. This typically means:

  • basic contact and correspondence records are retained for as long as we maintain an active relationship with you, and for a reasonable period afterwards (for example, to respond to follow‑up questions or to evidence our communications);
  • technical and usage data is retained for a shorter period necessary to analyse website performance and maintain security; and
  • records relevant to legal, tax and accounting obligations may be kept for the periods required under applicable law.

9. Your rights under UK data protection law

Depending on your location and subject to certain conditions and exemptions, you have the following rights in relation to your personal data:

  • Right of access – to obtain confirmation as to whether we process your personal data and to receive a copy of that data.
  • Right to rectification – to have inaccurate or incomplete personal data corrected.
  • Right to erasure – to request deletion of your personal data, for example where it is no longer needed for the purposes for which it was collected, or where you withdraw consent (where consent was the legal basis).
  • Right to restriction of processing – to request that we limit the processing of your personal data in certain circumstances.
  • Right to object – to object to our processing of your personal data where we are relying on legitimate interests, including profiling based on those interests.
  • Right to data portability – to receive certain personal data in a structured, commonly used and machine‑readable format and to have it transmitted to another controller where technically feasible.
  • Right to withdraw consent – where we rely on your consent, you may withdraw it at any time. This will not affect the lawfulness of processing carried out before withdrawal.

You can exercise these rights by contacting us using the details set out in the “Contact us” section below. We may need to verify your identity before responding to your request.

10. Children

Our website and services are not directed at children under 13 years of age and we do not knowingly collect personal data from children under 13. If you are a parent or guardian and believe that a child has provided us with personal data, please contact us using the details below and we will take appropriate steps to delete the information.

11. Third‑party websites

Our website may contain links to third‑party websites, services or applications. We are not responsible for the privacy practices of those third parties and encourage you to review the privacy policies of any websites or services you access via our website.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our services, in applicable law or in guidance from regulators. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically to stay informed about how we use your personal data.

13. Contact us and complaints

If you have any questions about this Privacy Policy, our use of your personal data, or if you wish to exercise your data protection rights, you can contact us at:

MSR Tech LLP
Stoney Works, 8 Stoney Lane
London, United Kingdom, SE19 3BD
Company number: OC459237
Email: support@msrtech.net

You also have the right to lodge a complaint with your local data protection authority. In the United Kingdom, this is the Information Commissioner’s Office (ICO). Further information is available on the ICO website.

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